The train the trainer innovation team has been busy gathering information from franchises and customers. Most of our research in the beginning was around why companies buy train the trainer formats and what they are looking for. We have also spoken with franchisees who have successfully implemented train the trainer formats in their own territories.

Our last conference call was Jan 18, 2013. We had Pallavi Jha, Jason Richmond and John Covilli talking about their train the trainer experience and customer requests. Pallavi has 2 large companies where this format was the only way to do business. It has been a profitable model and they have not had to sacrifice quality of instruction in any way. It has opened doors in other ways for them as well. They are offering it only on a very select basis with the right kind of large scale customer.

We have learned many large RFP's have Train the Trainer as an element of the contract. Even if they do not buy it they expect to have a conversation about how we handle it or how our process works.

We have been exploring how to offer train the trainer without using our core products or even our own content (yes that is radical for us). We are looking into offering it with customer service or first line supervisory training. There are companies that just want us to provide the material and have their trainers deliver it at a low cost point.

Our next call is scheduled for February 7th. We have a call set up with an outside firm investigating the idea of utilizing their content and their library of material for customers wanting low level training with a train the trainer module. We are working hard to consider all angles and to determine the best options for the network.