Greetings from the DC Digital Innovation Team!
We've been hard at work with Dan and his team to help shape how Howdy Fee's will be collected in the Digital World. This was a hard issue with many variables. A consensus was reached and it was put before the Global Accounts Committee for discussion. The outcome is still being decided. In general the discussion centered around the high volume/low dollar amounts of the digital sales world and how difficult it would be to administer, collect and distribute the fees. We'll let you know how the vote goes from the Global Account Committee as soon as we hear.
One of the focuses of the committee is to measure performance based on metrics we all agree on . One area we looked at was the # of enrollments. In 2012, which will be our benchmark year as it was the first year, there were 3,400 enrollments. The Goal in 2013 is to double that number to 7000. We applaud Dan and his team for the aggressive goal and know the whole network will work with them to make it a reality!!
Another goal for Dan's team in 2013 is to increase the reach of the DC Digital Team internationally. They have asked that if you are interested in getting more information please contact Dan and his team. JJ van der Laan from the Netherlands (who is on the committee) found this to be very helpful as he started incorporating some of Dan's marketing information on his website. Dan's team is a valuable resource for any office in any country to take advantage of!!
Dan updated us on the most popular titles in the DC Digital Public Programs in 2012.
They are:
1. How to cold call
2. Successful public speaking
3. Step up to leadership
4. Overcoming negativity
5. Delegation
Dan also noted that he has added 2 prospect callers to his team. They are making proactive sales calls looking for Digital business. One benefit of these callers is that if they find a live corporate training opportunity they immediately turn it over to the local franchisee. This is a great new source of lead generation in our territories.
We could still use more voices on the DC Digital Committee. If you are interested we meet on the first Monday of each month at 9 AM EST via webinar. It only takes an hour to be in the know!!! Just send me an email if you'd like to be included on the calls!
I've included a copy of the DC Digital Strategic plan for review below. It's ambitious and simple which should make it well within reach!
On behalf of the whole DC Digital Innovation Team we're honored to serve the DC Network to make sure this department and product is a success!