Marketing Innovation Team
We are focusing on leveraging the current engagement study to help position us in the market place. In doing so we will strive to hone the rolling out and engagement processes between Dale Carnegie and Associates and the network to fit the rhythm of franchisees’ businesses and the way we operate.
Together we have agreed (at least in philosophy) that, as a business, we do one thing really well – Igniting Workplace Enthusiasm – and tell our unique selling proposition story of this one thing. This will lead to selling and providing an assortment of our core Dale Carnegie experience solutions.
What's next? We would really like an international presence on our team to help us gain greater perspective of needs around the world, to help us collect important data, and assist us to speed up the process to make this strategy work. If you are interested please contact me or Piera to join us.