Fellow Owners,
Where is the future taking us?
More importantly, where are we taking the future? On January
15-16 the IDCFA Board, DC&A Senior Leadership Team and Innovation Team
captains will be meeting to collaborate and answer that question. This meeting
is focused on gaining alignment around our strengths, and matching it to how we
interface with the marketplace and will be a foundation for the strategic plan.
Through this collaboration, we’ll be answering what do our customers want/need,
what will they want/need and how do we connect to that for many years into the
future?
The Planning Committee [Allyn Walker, Mike Scott and David Fagiano]
have selected and hired a facilitator to lead this process. In the near future
some of you will be interacting with them as they gain insights, data and
opinions on our current reality.
One of our IDCFA tenants is being a strategic partner to Dale
Carnegie & Associates in order to create a profitable and sustainable
business. A goal in this partnership is to focus the work of the Innovation Teams
and accelerate their work. The Innovation Team Process has proven to be an
amazing way to leverage the gifted people in the franchise network and
DC&A. The five teams with a brief update:
●
Product and
Delivery - [Matt Norman, Co-Captain] Through global survey the team
discovered three macro-trends impacting organizations today [Leadership,
Engagement and Succession]. Within those trends there are seven context areas
[Change Readiness, Partnering in a Matrix, Virtual Teaming, Salesforce
Transformation, Mid-Level Leading, Non-Traditional Selling and
Dealer-Distributor Effectiveness]. The team continues to work on deeper
integration into how we sell and deliver into these context areas.
●
Digital -
[Bob Dickson and Dan Heffernan, Co-Captains] As the most innovative new aspect
of our business, this team has remained forward thinking on how to best
integrate digital offerings into our current offerings.
●
Major Accounts
- [Anita Zinsmeister and John Covilli, Co-Captains] The team is creating a
unified go-to market and pricing strategy to large global organizations.
●
Marketing -
[Katie Iorio and Piera Palazzolo, Co-Captains] As we move to phase two of
engagement the team is looking at ways to make more impact in the marketplace.
●
Train-the-Trainer
- [Carla Doyle, Co-Captain] The team has been gaining insight on how other
non-competitive train-the-trainer organizations go to market and how it fits
our current model.
Please volunteer your
talents by attending a meeting or two of a team that you have passion for.
I hope you can tell from my message, the tone between the
IDCFA and DC&A has changed dramatically. We are collaborating, communicating,and
sharing responsibility for our future. If you are not a member of the IDCFA,
please join and be a part of our work. We can use your insights in the Innovation
Team process and your moral support as we keep Dale Carnegie’s dream alive for
another 100 years.
We are in a very exciting and challenging time in our
business. We are where we are today as a result of our history and we need to
prepare our network for our future. There is such an untapped opportunity in
the marketplace for Dale Carnegie Training.
Live the Dale Carnegie Principles!
